For the discerning aficionado, few things generate as much excitement as the announcement of a new La Casa del Habano exclusive. Among the myriad of special releases that have emerged from this prestigious retail channel, the Juan López Selección Especial stands out as a defining creation. It serves not merely as another addition to a humidor, but as a testament to the enduring legacy of a brand that often flies under the radar. By introducing a completely new vitola into the fold, Habanos S.A. has provided smokers with a fresh reason to revisit a historic marca that has been satisfying palates since the 19th century.

The Birth of the Fortunas Vitola

At the heart of this release lies the debut of the Fortunas format. In an industry often reliant on recycling classic sizes, the creation of a bespoke vitola is a significant event. This specific shape was engineered exclusively for the Selección Especial, ensuring that smokers encounter a profile they cannot find elsewhere in the extensive Cuban catalog.
The physical dimensions of the cigar reflect a careful balance between modern trends and classical elegance. Measuring 170 mm (6¾ inches) in length with a 52 ring gauge, the Fortunas offers a substantial smoking duration. It leans into the contemporary preference for thicker gauges, which allows for a cooler burn and a more complex amalgamation of flavors, while retaining the elongated silhouette favored by traditionalists. The official weight comes in at 16.44 grams, resulting in a dense, firmly packed stick that promises a consistent draw from start to finish.
- Vitola Name: Fortunas
- Dimensions: 170 mm x 52 ring gauge
- Construction: Totalmente a mano (handmade)
- Presentation: Boîte Nature of 25 cigars
Visual Identity and Packaging
The aesthetic presentation of the Selección Especial adheres to the high standards expected of the La Casa del Habano (LCDH) line. Each cigar is adorned with the classic Juan López band B, a nod to the brand's heritage. However, to distinguish it as a special retail channel product, a secondary LCDH band is applied. This additional band serves as a seal of authenticity and exclusivity, signaling to the buyer that this is a rare find intended for the global network of LCDH boutiques.
The cigars are housed in a standard boîte nature box, containing 25 units. This style of packaging, often favored for its ability to allow the cigars to breathe and age gracefully, reinforces the premium nature of the product. It is a presentation that appeals to collectors who value the ritual of the humidor as much as the smoke itself.
A Delayed but Welcome Arrival

While official catalogs listed this release as a 2020 product, the reality of global logistics meant that the Juan López Selección Especial did not grace retailer shelves until late 2021. This delay only served to heighten the anticipation among connoisseurs who were eager to sample the new Fortunas format. For a brand that has seen fewer new releases compared to heavyweights like Cohiba or Partagás, this launch was a significant moment, bringing renewed focus to the Juan López name.
The Juan López Heritage
Founded in 1876, Juan López is a heritage brand with a reputation built on consistency rather than marketing hype. It has long been the choice for connoisseurs seeking a medium-bodied smoke that delivers the quintessential Cuban flavor profile—earthy, woody, and slightly spicy—without overwhelming the palate. The brand is renowned for its excellent construction, a trait that is non-negotiable for an exclusive release.
The Selección Especial acts as a bridge between the brand's storied past and the modern era. By utilizing the thicker 52 ring gauge, it invites a new generation of smokers to explore a marca that is often described as a "connoisseur's secret." For those willing to invest the time required by a 170 mm cigar, this exclusive offering provides a unique opportunity to experience the traditional Juan López character through a completely fresh lens.

