In the rarefied air of Cuban cigar collecting, few finds are as elusive or as steeped in local heritage as the Hoyo de Monterrey Dublin Horse Show. This distinctive smoke is not merely a tobacco product; it is a time capsule from 1955, representing a unique convergence of Havana’s rolling tables and Dublin’s high society. Created as a bespoke offering for the legendary James J. Fox tobacconist, this cigar remains a fascinating footnote in the annals of premium tobacco, celebrated for its unique origin story and its impressive physical dimensions.

A Tribute to Dublin’s Equestrian Heritage

The story of this cigar begins with a prestigious cultural institution. The Dublin Horse Show has been a centerpiece of the city's social calendar since its inception in 1864. To honor this equestrian tradition, James J. Fox commissioned a special production run from the Hoyo de Monterrey factory in Cuba in the year 1955.
What makes this release particularly intriguing is its lifecycle. While it was manufactured in a single, solitary batch, the quantity produced was remarkably generous. Records indicate that stock for this specific edition lingered on the shelves of the Dublin retailer for years, remaining available to connoisseurs well into the mid-1960s. This longevity allowed a generation of patrons to experience a fresh Cuban release that was simultaneously a commemorative artifact.
The Diademas: A Giant of Form
In an era where cigar sizes were often standardized, the Dublin Horse Show edition broke the mold. The factory designated the shape as Diademas, a name reserved for cigars of truly grand proportions. This was a handmade masterpiece, requiring significant skill to construct.
For the modern enthusiast or historian, the technical specifications highlight just how unique this cigar was compared to standard offerings:
- Dimensions: A staggering length of 233 mm (9⅛ inches), making it one of the longer formats available at the time.
- Ring Gauge: A substantial 55, offering a cool, slow burn and a complex smoking evolution.
- Weight: Weighing in at 21.62 grams, the density of the roll spoke to the quality of the leaf used.
Such a large format was a bold choice, designed perhaps for the leisurely pace of the horse show attendees who had hours to spend in conversation and celebration.
Presentation and Visual Identity

The aesthetic presentation of the Hoyo de Monterrey Dublin Horse Show was handled with the utmost care, befitting its premium status. The cigars were not simply bundled together; they were housed in sophisticated dress boxes, with each box containing five cigars. To elevate the experience further, every individual cigar was encased in its own slide-lid box. This method of packaging underscored the exclusivity of the release, treating each cigar as a distinct treasure.
The visual branding was equally direct. The cigar band featured a custom design centered around a horse image. This iconography left no doubt as to the purpose of the cigar—it was a direct homage to the equestrian event. This thematic integration of packaging and band design helped the cigar stand out as a true commemorative piece rather than a standard production line extension.
The Enduring Legacy of a Retailer Exclusive
The existence of the Dublin Horse Show cigar underscores a vital chapter in cigar history: the era of the retailer exclusive. During the mid-20th century, prestigious shops like James J. Fox held enough sway to commission private brands directly from Cuban factories. This arrangement fostered a unique creative environment where specific blends and formats were tailored to local tastes.
Today, these cigars are highly coveted artifacts. They serve as physical evidence of the strong commercial and cultural ties that once existed between Havana's cigar houses and international merchants. For collectors of Cuban tobacco culture, finding a box or even a single band from this 1955 release is akin to discovering a rare piece of Dublin history. It remains a testament to a time when craftsmanship and commemoration went hand in hand.



